What Makes You Beautiful
(by:One Direction)
"
What Makes You Beautiful" is a song performed by English-Irish
boy band One Direction. It served as their debut single and lead single from their debut studio album
Up All Night (2011). Written by
Rami Yacoub,
Carl Falk and
Savan Kotecha and produced by Yacoub and Falk, it was released by
Syco Records on 11 September 2011. After recording the song at
Cosmos Studios
and Kinglet Studios in Stockholm, Sweden, the band felt relieved to
have a song that they were happy to release as their first single. The
track is an uptempo song which interpolates pop genres
teen pop,
power pop and
pop rock. It features a prominent guitar-based chorus and
riff, and the
middle eight consists of an "oh na na na" hook.
The song was generally complimented by contemporary
music critics, many of whom highlighted its appeal to the teenage audience and pop sensibility. It made its
UK Singles Chart debut at number one, after setting a
Sony Music Entertainment pre-order record and selling 153,965 copies in its first week. The single also topped the
Irish and
Scottish Singles Charts, and reached the top ten on the
Australian and
New Zealand Singles Charts, Flemish
Ultratop 50,
Canadian Hot 100,
Japan Hot 100 and the United States
Billboard Hot 100. It peaked at number four on the
Billboard
Hot 100 and as of January 2013, had sold over four million copies in
the US. With over 5 million copies sold worldwide, the track is among
the
best-selling singles of all time. Additionally, "What Makes You Beautiful" is the best-selling song by a boy band in digital history.
The single's accompanying
music video was directed by John Urbano and premiered on 19 August 2011, and depicts One Direction spending time on a
Malibu, California beach. The video garnered the group three
MTV Video Music Awards on
6 September 2012, including
Best Pop Video. One Direction performed the song live on televised shows, at awards ceremonies, and during their worldwide
Up All Night Tour. Artists including
Boyce Avenue,
Parade,
Rita Ora and
Josh Groban have covered "What Makes You Beautiful", and it was performed on an episode of
Glee titled "
Prom-asaurus". "What Makes You Beautiful" won the
BRIT Award for Best British Single at the
2012 ceremony.
Background and release
After being formed and finishing third in the
seventh series of
The X Factor in 2010,
[1] One Direction were signed to
Syco Music.
[2] "What Makes You Beautiful" was written by
Rami Yacoub,
Carl Falk and
Savan Kotecha, and was produced by Yacoub and Falk. Instrumentation was completed by Falk and Yacoub.
Serban Ghenea handled the
audio mixing, Tom Coyne the
audio mastering, and John Hanes the
mix engineering, for which Phil Seaford served as the assistant.
[3] After recording the song at
Cosmos Studios and Kinglet Studios in
Stockholm, Sweden,
[3] the band felt relieved to have a song that they were happy to release as their debut single. Band member
Liam Payne called the song "perfect",
[4] and
Harry Styles said, "When we were recording in the studio we knew instantly that we wanted this track to be our first single."
[5] Styles spoke to
MTV News,
"I think for us we wanted to release something that wasn't cheesy but
it was fun. It kind of represented us, I think it took us a while to
find it but I think we found the right song." Payne added, "We always
wanted [the single] to be something that people didn't expect and then
when we heard it, it wasn't what we expected either so it kind of fitted
perfectly."
[6] "What Makes You Beautiful" premiered on
BBC Radio 1 on 10 August 2011,
[5] and was released by Syco Music in Europe, Australia and New Zealand via
digital download on 11 September 2011.
[7] A CD single was released in the United Kingdom on 12 September 2011,
[8] and followed in Australia and Germany on 25 November 2011 and 2 December 2011, respectively.
[9][10]
For the North American release of
Up All Night on 13 March 2012,
Columbia Records executives used
social media
to shape its marketing campaign. Columbia Records co-chairman Steve
Barnett and his team decided to reverse the usual pattern of releasing a
single on radio. Instead the label mounted a four-month marketing
campaign aimed at building a fan base through social media before a
single was ever released or played on the radio. The social media
campaign asked fans to sign petitions and to enter video competitions to
win a concert in their town. The campaign was a success as One
Direction's
Facebook
followers in the United States rose from 40,000 to 400,000. As a
result, "What Makes You Beautiful" sold more than 131,000 copies in its
first week, even though it had yet to be played on the radio. Radio
programmers were flooded with calls from fans.
Johnny Wright, who managed
New Kids on the Block,
Backstreet Boys and
'N Sync,
said: "Now they are calling the radio station, and the radio station is
scratching its head, saying, "We don't even have that record yet". It's
almost like the return of
The Beatles. I call it hype, but it's positive hype because it's all real. It's not manufactured. No one paid these kids."
[11] The single was released in Canada via digital download on 31 January 2012.
[12] "What Makes You Beautiful" was released 14 February 2012 in the United States
[13] and was sent by Columbia Records to US
contemporary hit radio (CHR) playlists on 28 February 2012.
[14]
Composition
"What Makes You Beautiful" runs for 3:18 (3 minutes, 18 seconds).
[3] According to the sheet music published by
EMI Music Publishing, "What Makes You Beautiful" is set in
common time with a
tempo of 120
beats per minute. Written in the
key of
E major, it follows the
chord progression E–A–B; vocal elements range from the note of B
3 to G
♯5.
[15] "What Makes You Beautiful" is a
teen pop,
pop rock and
power pop song,
[15][16] with
electropop influences.
[17] James C. McKinley Jr. of
The New York Times compared its chord progression to "
La Bamba".
[18] The opening guitar riff has been noted as similar to that of
Grease single "
Summer Nights".
[19] "What Makes You Beautiful" has a guitar-based chorus;
Digital Spy's Robert Copsey likened it to a cross between
Pink's "
Raise Your Glass" and
McFly's "
All About You".
[19] It also contains
cowbell instrumentation,
[20] and the
middle eight consists of an "oh na na na" hook.
[21]
Critical reception
The song received generally positive reviews from
music critics. Robert Copsey of
Digital Spy
gave "What Makes You Beautiful" four out of five stars, praising its
catchy melody and summarising it as "adorable, completely innocent and
bound to cause a stir amongst your mates".
[19] Zachary Houle of
PopMatters called the song a "nice get-up-and-go dance number."
[20] Ailbhe Malone of
NME
commended the song's appeal to the teenage audience and its chord
progression for being "simple enough to be played on an acoustic guitar
at a house party."
[21] Newsround called it "fun, upbeat and incredibly catchy."
[22] AllMusic's Matthew Chisling called it an "effervescent and fresh tween love song", and chose it as one of the best tracks on
Up All Night.
[23] Sophie Goddard from
Cosmopolitan called the single "ridiculously catchy".
[24] Student's
Jack Murray rated "What Makes You Beautiful" five out of five stars and
called it "not only the best pop single of the year so far, but
potentially of any
X Factor contestant ever". Murray lauded the songwriting and light production.
[25] Tanner Stransky of
Entertainment Weekly
awarded "What Makes You Beautiful" a B+ grade, calling the song
"shallow but crushworthy" and writing that the song shows that boy bands
are not dying out.
[26]
Jason Lipshutz of
Billboard called the song "the real deal", quipping that the song is as "endlessly playable" as
'N Sync's "
Bye Bye Bye". "Easy to hear why this single has stuck. Like 'N Sync's most durable hits, with a cheeky electro-pop twist."
[27] Stephanie Abrahams of
TIME noted their teen appeal, elaborating "The group takes cues from the boy bands of yesteryear with
bubblegum
lyrics about young love — “The way you flip your hair gets me
overwhelmed” they croon in their breakout single – which any parent can
get behind. That’s a far cry from a typical
Nicki Minaj verse."
[28] Bill Lamb of
About.com summarised the track as "classic, catchy, uptempo boy band material."
[29] The Observer editor
Kitty Empire
wrote in an assessment, "With the exception of their persuasive No 1
single, "What Makes You Beautiful", their songs aren't wildly
distinctive."
[30] "What Makes You Beautiful" won the
BRIT Award for
Best British Single at the 2012
Brit Awards, which was held on 21 February 2012.
[31] The song also won the
Teen Choice Award for Choice Music: Love Song at the
2012 Teen Choice Awards.
[32]
Chart performance
With over 5 million copies sold worldwide, the song is among the
best-selling singles of all time.
[33] "What Makes You Beautiful" debuted at number 1 on the
Irish Singles Chart on 15 September 2011; its B-side, "Na Na Na" also entered at number 27.
[34] The single topped the chart for four consecutive weeks.
[35] "What Makes You Beautiful" became the fourteenth best-selling single of 2011 on the Irish Singles Chart.
[36][37] In the UK, "What Makes You Beautiful" received the highest ever number of
pre-orders for a
Sony Music Entertainment single.
[38] It sold 82,000 copies in its first two days, a figure which rose to 100,000 by the third day.
[39] It entered the
UK Singles Chart
at number 1 on 18 September 2011, shifting 153,965 copies that week—the
highest first-week UK sales for any song in 2011 at the time.
[40] "What Makes You Beautiful" also debuted at number 1 on the
Scottish Singles Chart.
[41] "What Makes You Beautiful" was the twentieth best-selling single of 2011, moving 540,000 copies.
[42] The single was the ninety-second best-selling single of the 21st century in the UK by May 2012.
[43] As of 8 December 2012, "What Makes You Beautiful" had sold 781,000 copies in the UK.
[44]
In Belgium, the song debuted at number 44 on both the
Flemish Ultratop 50 and the
Wallonian Ultratip; it peaked at numbers 8 and 19, respectively.
[45][46] Accumulating twenty-two weeks on the
French Singles Chart, it debuted at number 83 and peaked at number 38.
[47] In Finland, the single debuted and peaked at number 20.
[48] On the top sixty Swedish
Sverigetopplistan, the single debuted at number 49, peaked at number 29, and spent twenty-four weeks on that chart.
[49] It was certified quadruple platinum by the
Swedish Recording Industry Association (GLF), denoting sales of 80,000 copies.
[50] "What Makes You Beautiful" debuted at number 15 and peaked at number 7 on the
Australian Singles Chart.
[51] The single spent twenty-five weeks in the Australian Singles Chart top twenty.
[51] "What Makes You Beautiful" has been certified six times platinum by the
Australian Recording Industry Association (ARIA), denoting sales of 420,000 units.
[52] "Na Na Na" also appeared on the Australian Singles Chart of 28 November 2011 at number 84.
[53] On the
New Zealand Singles Chart,
the single entered at number 16, and peaked at number 2 in its fourth
and fifth weeks. The song spent eleven consecutive weeks in the chart's
top ten.
[54] It was certified double platinum by the
Recording Industry Association of New Zealand (RIANZ), denoting sales of 30,000 units.
[55]
The single debuted on the
Canadian Hot 100
at number 9, while bowing at number 2 on the Canadian Hot Digital Songs
Chart with 19,000 downloads sold, the biggest debut for a first time
charted artist since the
Stereos's "
Summer Girl" entered at number two in June 2009.
[56] The single peaked at number 7 on the Canadian Hot 100 and has been certified quadruple platinum by
Music Canada, denoting sales of 320,000 copies.
[56][57] In the United States, "What Makes You Beautiful" became the highest
Billboard Hot 100 debut for an UK act since 1998. On 22 February 2012, the single debuted on the
Billboard Hot 100 at number 28, while bowing at number 12 on the
Hot Digital Songs chart, selling 132,000 digital downloads in its first week.
[58] On the week ending 14 April 2012, "What Makes You Beautiful" peaked at number 4.
[59] As of 30 June 2012, the single had spent thirteen consecutive weeks in the
Billboard Hot 100 top ten.
[60] The song also became a chart success on other
Billboard charts, reaching the top five on the
Pop Songs,
Adult Pop Songs, and
Hot 100 Airplay charts,
[56] whilst topping the
Hot Dance Club Songs chart.
[61] The song was certified triple platinum by the
Recording Industry Association of America (RIAA) on 31 July 2012, denoting sales of 3,000,000 copies.
[62] The track sold 3,881,000 copies in the United States in 2012, becoming the best-selling song by a boy band in digital history.
[63] The single had sold 4,000,000 copies in the United States by January 2013.
[64]
Music video
The music video for "What Makes You Beautiful" was directed by John Urbano. Filmed for two days in July 2011,
[65][66] it premiered on 19 August 2011.
[67] On each of the five days preceding the video's premiere, One Direction posted a
teaser trailer
of the video online. Each teaser showed footage from the video and
behind the scenes, and one member of the band announcing how many days
were left until the video premiere.
[68] The video opens with One Direction spending time on a
Malibu, California beach inter cut with scenes of them driving an orange
campervan.
During the second verse, a group of three girls joins the band at the
beach; in Styles' bridge solo, he intimately sings to one girl
individually. During the final choruses the band and girls are shown
sitting around a fire, lighting
sparklers and taking photographs.
[6] At the 2011
4Music Video Honours, the video received the 'Best Video of 2011' award.
[69] On video sharing website
MUZU TV, the video was the fourth most-watched music video of 2011 in the UK.
[69] The video won two
MTV Video Music Awards for
Best Pop Video and Most Share-Worthy Video and earned the group the award for
Best New Artist on 6 September 2012.
[70] As of December 2012, the music video has garnered over 300 million
Vevo views.
[71] In 2012, a blogger at
BuzzFeed noticed similarities between the video and
pop punk band
blink-182's video for "
All the Small Things"
— the video was filmed on Santa Monica Beach and is shot from the same
camera angle as in "What Makes You Beautiful", leading media outlets to
joke that the band parodied One Direction eleven years prior to their
formation.
[72]
Live performances
Malik and Payne performing "What Makes You Beautiful" at the
Rockefeller Center on 12 March 2012
One Direction performed "What Makes You Beautiful" for the first time on
Red or Black? on 10 September 2011.
[73] The performance started with hosts
Ant & Dec announcing that the band was supposedly running late for their appearance, and cut to a video of One Direction boarding a
London Tube
carriage full of fans, as the studio version of the song began playing.
Each fan on the tube was given a numbered ticket. The band and fans
disembarked the tube and made their way to the television studio, where
the remainder of the song was sung live. After the song, Styles caught a
numbered ticket raining onstage. The number corresponded to a ticket
held by a fan from the tube; the colour of the fan's shirt was the
correct answer for the
Red or Black? challenge.
[73][74] The band performed "What Makes You Beautiful" after its B-side, "Na Na Na", at the
BBC Radio 1 Teen Awards on 9 October 2011.
[75] The band also performed the song to open telethon
Children in Need 2011 on 19 November 2011.
[76] After "
Gotta Be You" and "
One Thing", One Direction performed "What Makes You Beautiful" at
Capital FM's
Jingle Bell Ball on 4 December 2011, at
The O2 Arena.
[77] They performed a medley of "
She Makes Me Wanna" and "What Makes You Beautiful" with
JLS on the
The X Factor's
eighth series final on 10 December 2011.
[78] The group performed "One Thing" and "What Makes You Beautiful" on
Dancing on Ice on 5 February 2012.
[79]
In Italy, the band performed the song at the
2012 Sanremo Music Festival on 14 February 2012.
[80] In France, they performed "What Makes You Beautiful" and "One Thing" on
Le Grand Journal on 22 February 2012.
[81] In the United States, One Direction performed the song along with "
More than This" and "One Thing" for the first time on
The Today Show at the
Rockefeller Center, 12 March 2012. An estimated 15,000 fans descended on the plaza. Melissa Lonner, senior entertainment producer for
The Today Show,
said "One Direction is relatively unknown with no hits yet. They
basically exploded, and all the adults are saying, 'Who are these
people, and how do they know about it?'".
[82] They also performed the song at the
2012 Kids' Choice Awards on 31 March 2012.
[83] One Direction performed "What Makes You Beautiful" and "One Thing" on comedy television show
Saturday Night Live on 7 April 2012, and also appeared in a
comedy sketch with
Sofía Vergara.
[84] In Australia, they performed "One Thing" and "What Makes You Beautiful" at the
54th Logie Awards, where they also presented an award for "Most Popular New Female Talent" on 15 April 2012.
[85] On 12 August 2012, One Direction performed "What Makes You Beautiful" at the
2012 Summer Olympics closing ceremony in London, which represented the handover to Rio de Janeiro as the host of the
2016 Summer Olympics.
[86] One Direction also performed the song on their first headlining concert tour, the
Up All Night Tour (2011–12).
[87] "What Makes You Beautiful" was performed as the fourteenth song on the
setlist, in the fourth and final segment of the show's synopsis.
[88]
Cover versions
"What Makes You Beautiful" has been covered by several artists. The song was recorded by
Boyce Avenue and appears on their
New Acoustic Sessions, Vol. 2 album, released in June 2011.
[89] In September 2011, girl band
Parade sang it
a capella.
[90] In December 2011, the sisters band
Cimorelli covered the song and their video currently has over 27 million views on YouTube.
[91][92] Nick Jonas played it live for fans in May 2012.
[93] The song was covered for American television series
Glee by
Kevin McHale,
Chord Overstreet,
Harry Shum, Jr.,
Samuel Larsen, and
Damian McGinty in the episode titled "
Prom-asaurus".
[94] It was first aired on 8 May 2012, and is the 19th episode of the
third season.
[95] Their characters
Artie Abrams (McHale),
Sam Evans (Overstreet),
Mike Chang (Shum),
Joe Hart (Larsen), and
Rory Flanagan (McGinty), covered the song in the episode, performing a choreographed dance routine to it.
[96] Sarah Maloy of
Billboard acknowledged, "Screaming girls and choreographed boy band moves are, of course, in no short supply."
[96] Maloy described
Glee's version as "barely changing the sound or style of the original version."
[96] Erica Futterman of
Rolling Stone wrote, "While One Direction's original manages to pack a pop punch,
Glee's take kind of hits the mark. (Literally. The
Glee
boys prance across the stage in the same path as the U.K.
heartthrobs.)" Futterman concluded that it was the fourth best
performance of that episode.
[94] Glee's cover was released for digital download through the
iTunes Store on 8 May 2012.
[97] It charted at numbers 93 and 163 on the Canadian Hot 100 and UK Singles Chart, respectively.
[98][99] Miranda Cosgrove performed the song during a concert in July 2012.
[100] Rita Ora made a cover in August 2012 at
BBC Radio 1's
Live Lounge.
[101] In July 2012,
The Piano Guys uploaded on YouTube an instrumental piano version of the song, which went
viral.
[102] Christian band
Anthem Lights did a medley of this song with "
Gotta Be You" and "
One Thing" in September 2012.
[103] Singer
Josh Groban covered the song at the
64th Primetime Emmy Awards in a humouristic tribute to
Jimmy Kimmel.
[104]. The song was performed by the Indonesian Child Boyband
Coboy Junior.
Track listing
|
|
1. |
"What Makes You Beautiful" |
3:18 |
2. |
"Na Na Na" (B-side) |
3:05 |
Total length:
|
6:27 |
|
Credits and personnel
- "What Makes You Beautiful"
|
- "Na Na Na"
|
Charts and certifications
Weekly charts
|
Certifications
Year-end charts
|
"Na Na Na"
Release history
References
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